What Borrowers Wish They Had Known: The Cheaper Options They Found Too Late

Most borrowers learn about cheaper options only after they have already overpaid.

  • 44 — states in the sample
  • 63.1 — did not know about credit-union loans, %
  • 55.2 — did not know about payment plans, %
  • 28.0 — had used a cheaper option before, %

The numbers

States with at least 30 respondents. The 15 where most borrowers say they wish they had known.

StateCodeRespondentsCredit-union loan (PAL), %Extended payment plan, %Earned-wage access, %Used an alternative before, %
New HampshireNH3078.058.350.522.8
AlaskaAK3461.869.645.944.8
HawaiiHI3570.058.756.526.3
IdahoID10473.153.555.622.6
OklahomaOK24968.857.748.023.6
WashingtonWA26266.359.146.225.7
MassachusettsMA4567.857.054.537.4
LouisianaLA24764.259.153.125.9
ArizonaAZ16565.357.648.726.9
North CarolinaNC8064.258.152.429.6
NebraskaNE8166.855.545.830.8
IllinoisIL20266.655.151.025.0
New MexicoNM10962.359.452.835.8
New YorkNY14863.458.352.129.5
GeorgiaGA12168.652.053.824.1

How we counted

  • The question asked what borrowers wish they had known before taking the loan.
  • Three alternatives: a credit-union payday alternative loan, an extended payment plan from the lender, and earned-wage access.

Data updated 2026-07-31. Full dataset: data.csv.

Use this research

Free to cite, quote and chart — with attribution. Journalists and researchers are welcome to reuse the table and the dataset.

Citation: Paykedge, “What Borrowers Wish They Had Known: The Cheaper Options They Found Too Late”, 2026. Available at https://paykedge.com/research/what-borrowers-wish-they-knew/

Download the PDF report Download the data (CSV)